99 Used labels

Woven and printed clothing labels with dressmaker pins on canvas.

In 2010 I took a photograph of the 1.5 metre plastic ice cream cone standing at the entrance of Cromer Pier. I felt inspired by its exaggerated scale. I printed out the photograph and pinned it to my studio wall with thoughts of making a piece of artwork in response. 10 years later during my preparation for Norfolk Open Studios the Cromer ice cream sculpture came to mind and I began to think about how I could re-fashion this frozen treat with my signature material? 

How the 99 gained its name is questionable, but it definitely gave me the idea to exchange the soft scoop ice cream with 99 used clothing labels. A simple idea to replace the item being consumed with found materials worn by the consumer. 

Original SOLD.
Limited Edition Giclee print available 44 cm high x 36 cm wide, £65 plus postage contact joy@joypitts.co.uk